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Performance Marketing Manager (Durham, NC)
AdWerx Durham, NC
$96k-126k (estimate)
Full Time | Telecommunications 2 Months Ago
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AdWerx is Hiring a Performance Marketing Manager (Durham, NC) Near Durham, NC

Durham, NC

We are looking for a Performance Marketing Manager to create, execute, and manage our paid acquisition campaigns. In this role, you will be responsible for analyzing data to extract insights and make informed decisions across all acquisition channels to drive growth.

This role is hybrid and will work 2-3 days per week in our Durham, NC office.

Adwerx is an industry-leading digital advertising automation platform known for helping real estate and mortgage professionals win more business and stay ahead of their competition.

Roles and Responsibilities:

  • Develop and oversee acquisition campaigns across multiple channels such as social media, SEM, and display to increase revenue and ROI.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Design and execute A/B tests to validate hypotheses and measure the impact of changes on conversion rates.
  • Experience in e-commerce and lead generation.
  • Effectively communicate results via dashboards (demand funnel, budgeting, ROI, efficiency, campaign impact, awareness, and strategic KPIs).
  • Work closely with other members of the marketing team.
  • Deliver quantifiable ROI and cost-per-conversion (CPA) across all channels.

Core Competencies:

  • Performance Marketing
  • Digital Marketing (Display, CPL)
  • Search Engine Marketing (Paid Search, SEO)
  • Competitive Analysis
  • Display Advertising
  • Marketing Automation

Qualifications:

  • 2-5 years of hands-on experience in managing the strategy and execution of search, social, CPL, display, and other performance-oriented channels.
  • Experience setting up and managing campaigns in Facebook Ads Manage and Google Ads.
  • Exceptional analytical skills to identify opportunities.
  • A proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Excellent presentation skills.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.
  • Bonus: Experience with marketing automation tools such as Hubspot or similar platforms.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Telecommunications

SALARY

$96k-126k (estimate)

POST DATE

03/31/2024

EXPIRATION DATE

05/30/2024

WEBSITE

adwerx.com

HEADQUARTERS

DURHAM, NC

SIZE

100 - 200

FOUNDED

2013

TYPE

Private

CEO

JED CARLSON

REVENUE

$10M - $50M

INDUSTRY

Telecommunications

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About AdWerx

AdWerx is a digital marketing firm that offers online advertising services for real estate agents, mortgage loan officers and insurance agents.

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If you are interested in becoming a Performance Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Performance Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Performance Marketing Manager job description and responsibilities

The Performance Marketing Manager drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

03/26/2022: Troy, NY

The Performance Marketing Manager also manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

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Manage Social Media advertising using performance goals that drive new user adoption.

02/15/2022: Fayetteville, NC

Marketing managers work with many different forms of media, from more traditional newspapers and billboards to digital advertising and social platforms.

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Marketing managers also find ways to build relationships outside of organizations.

03/16/2022: Longview, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Performance Marketing Manager jobs

Learn How Email Marketing Works.

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Learn How to Use Data Analysis / Reporting tools.

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Organize content marketing campaigns.

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Get a good grasp on email marketing.

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Marketing communications strategy.

03/26/2022: Springfield, MA

Step 3: View the best colleges and universities for Performance Marketing Manager.

Butler University
Carroll College
Cooper Union
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Providence College